In a move reminiscent of the famous "Schlitz Gay" SNL beer commercial, a new wine, meant to "honor the gay community" has recently been introduced to the market.
Mundo Gay, which means Gay World, is produced by Bodegas y Vinedos Robeal, in honor of the recent arrival of gay marriage in Spain. The 100% Tempranillo varietal sells for 20 euros.
This is not the first wine targeted at the gay community. In 2004 New Zealand husband and wife winemakers Kim and Erica Crawford launched Pansy rosé in Sydney – just in time for the city’s annual gay Mardi Gras parade.