If you thought that you knew everything about wine, guess again. Now a Silicon Valley wine delivery startup is offering the most personalized wine experience by matching wine to your DNA. The genetic testing comes for a fee but customers will receive wines that are perfectly matched based on 10 different variants. To learn more about this new service, read more in this article.
- For about $65 a bottle, with a minimum purchase of three bottles – plus genetic testing for $199 – customers can receive wines that are “perfectly paired” to their DNA based on 10 genetic variants, determined via a saliva sample.
- There are over 400 genes that code for the cells on our tongue and in our nose that allow us to distinguish between different tastes and smells (called taste and olfactory receptors)
- The scientists at Vinome curated hundreds of scientific studies to isolate genetic variations that are shown to be associated with taste and smell.
“Vinome, based in northern California’s wine country, claims it can predict your taste preferences based on your genetic makeup, allowing it to match you with wines it thinks you will enjoy.”