The San Francisco Giants just got an official winery: The Silver Oak and Twomey winery. For the next three years, the Giants will rebrand their executive boxes to serve only wine from this winery. The relationships between the two grew organically, with players, staff, and administrators all enjoying the wine privately without any sponsorship. This does not signal future action. The winery acknowledged that it was the first wine branding, and that they did not have any other partnership deals planned.
Key Takeaways:
- Silver Oak went into partnership with the S.F. Giants
- Silver Oak appears to have no further sports related deals in the near future
- For Silver Oak this collaboration with their hometown team make sense for the fans and the brand.
“Silver Oak has also snuck its way into being the wine of choice for prominent sports personalities outside of the Giants organization, all without pay.”
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