A true wine connoisseur appreciates everything about wine from the personalized wine gifts to a great tasting vintage bottle of wine to enjoy with friends. But a new study is showing that lighting can play a big role in the enjoyment of that glass of wine. Not only does the amount of available light affect how a wine drinker perceives the taste of what they are drinking but the background coloring in the room also plays a role.
The study conducted at the Johannes Gutenberg University at Mainz shows that these factors can affect everything from sweetness to quality of the wine being consumed. Wines that were consumed in rooms with warm red and ambient blue lights were considered higher quality in taste than when consumed in a room with green or white lighting conditions. Red light can also make a wine seem sweeter for some reason when compared to how it tastes when drank in white or green lighting.
For the wine drinker this means that when in a wine tasting room or a trendy bar simple lighting can make them believe they are tasting a wine that seems actually better than it may be. While some enthusiast will consider themselves not susceptible to this lighting trick generally nearly every brained is fooled by this change in taste based on lighting.