Italian wines are increasing in quality and recognition. Italian Prime Minister Matteo Renzi claimed that Italian wine was better than French wine. However in addition to quality, developing export markets as a big priority from the Italian wine market. The Chinese and American markets, in particular, are being targeted for expansion.
Key Takeaways:
- Matteo Renzi elicited thundering applause from a packed room at Vinitaly when he remarked at a session that “Our wine is better than French wine.”
- Italy also produced more wine in 2015 than France or Spain.
- Ettore Nicoletto thinks Veronafiere and Vinitaly need to reach towards a more international event and in addition to the exhibition, a symposium that addresses the greatest issues of the wine industry.
“”Our wine is better than French wine.””
http://acevola.blogspot.com/2016/04/our-wine-is-better-than-french-wine.html
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