While it may seem like a great gift idea for a wine lover, wine clubs can easily be a letdown for the receiver and a flat out waste of a gift for the giver. The average wine club is little better than a dumping place for off vintages and completely random overstock. A better idea for a wine lover’s gift is a winery club membership. These are specific to one winery so just pick a good quality winery and most of the unwanted things will be weeded out right then.
The real problem with normal wine clubs is that they are fairly big businesses, if there is a local wine club around than it may very well be a better choice than other wine clubs because they will be wanting the return business. That being said the best choice for quality is to find out the favorite winery of the person the gift is for and see if they have their own membership program. This is different than a wine club but has its own wonderful set of perks. Members at a winery will get previews of the new releases every season and may receive invitations to events, sales and tastings. So the better gift to get for a happy wine lover with full two bottle wine carriers is the winery specific membership usually. Just read into everything before purchasing and look for reviews.
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