While a good wine should hold its own regardless of the bottle it comes in, there is an undeniable pressure on a winemaker to create a label that pleases the eye as much as the product within pleases the palate. What makes a wine label good? It needs to stand out on the shelf and carry all the relevant information, and it needs to fit in among other wines of its region.
- First and foremost, a label must meet strict legal standards. Details like alcohol content, appellations, warning messages and varietal identification are among the things that must appear on any domestic wine label.
- I’m no different than anyone else. When I stand in front of a wall of wine, I look for something that jumps out. Something that makes me want to grab the bottle for a closer look.
- The vast majority of labels are adequate, but the others fall into one of three categories—the good, the bad and the ugly.
“We live in a visual age. And wine, a product that appeals principally to the senses of taste and smell, must rely on its one purely visual component—the label—to attract consumers.”