In the past many wine and beer manufacturers counted on consumers knowing their name when they were at their local liquor store making their purchases. For this reason the labels on their bottles featured their names and little more. As microbreweries began emerging in the industry in the beer marker labels began to get flashier while product names become more creative.
There is now more selections than ever in the wine department as well and many wineries are turning to exciting labels in order to stand out from the crowded on the liquor store shelves. Many of these labels are a new form of wine art as well as a way to bring in more consumers.
These wineries are coming up with wine labels that are simple yet still very effective at attracting the attention of shoppers looking for wine. Not only do these labels help attract new consumers to the brand but they also help returning customers find the wines they have enjoyed previously. The tactic seems to be working as bottles of wine featuring interesting labels are flying off store shelves and those that have an excellent taste are getting repeat sales from those who enjoyed their first purchase.