During the months of November and December wines sales absolutely skyrocket as people purchase bottles for gifts as well as parties for the season. But many of these purchases are not educated and are based more on appearance, price, or reputation of a major brand. Shoppers are so stretched out on other purchases they just simply do not take the time to research the current wines to choose one that is full of flavor.
For those who have buying wine for the holidays on their list of things to do they should take the time to really speak with a salesman at the store about what names and brands are at their peak this year within the price range they want to buy. A knowledgeable salesman will know the wines that are available and be able to recommend brands that most shoppers may not have considered before. The intimate knowledge of wine and wine accessories is something that most salesman have and are more than willing to share with holiday shoppers to help them get the perfect gift or accompaniment to their menu for a gathering.