Traditionally wine has never been a big drink for those who live in China, but recently red wines such as a Bordeaux have been selling in record breaking numbers. Of course some point to the newly rich in the country looking for new outlets for spending their new found fortunes and enjoying a higher quality lifestyles. But a recent surge is being attributed to the Chinese New Year which is also coinciding with Valentines Day.
While red is commonly the color associated with Valentines Day it is also a color that symbolizes happiness in Chinese culture. What better way to celebrate happiness, love and a new year than with a fine bottle of red wine among friends and family. Not only are red wines perfect with so many Chinese foods but also it provides health benefits to the drinker with a boost in antioxidants.
Both of these holidays are traditionally gift giving times in Chinese culture, so red wines make ideal personalized wine gifts for someone for either occasion. This is another reason why sales are spiking higher than ever. Traditionally the Chinese consume fermented grain alcohols as opposed the grape based wines that the rest of the world prefers.