To the serious wine consumer boxed wines are associated with the absolute lowest quality wines that are not suited for anything at all. These wines traditionally were cheap and were lacking in taste, body, and flavor. But as more wineries try and find ways to make less of an impact on the environment many are turning to boxes to use less packaging.
Wineries are learning that boxes allow them to package more wine in less materials than bottles do and are doing so on even some of their higher end wine varieties. Smart consumers are finding out that these wines are not the bland boring wines that are associated with boxed packaging.
Of course for those who buy and consume these wines in boxes there is still the stigma of just what a box wine tasted like in the past. These consumers are turning to wine decanters to disguise the boxed wine when they have friends over for dinner. Many actually enjoy serving their wine in this way and receiving the compliments only to surprise their guests with these fine wines that are trying to use less packaging. Of course not all box wines are of high quality but careful shopping will lead the consumer to the brands, which still place high standards on their wines.