Merlot is tired of being ignored and not taken seriously. It has faced serious prejudices in recent decades and will be silent no more. The new generations of wine drinkers are more open-minded than their parents were, and they will no longer tolerate the treatment of Merlot as a second-class red wine citizen. They recognize Merlot’s strengths and all it has to offer. Move over Cabernet. Merlot is back.
Key Takeaways:
- While most people in the wine trade recognize Merlot is making a comeback in the U.S. after its numbers slipped in the wake of Sideways, perhaps there is something much bigger is happening.
- Merlot is not exotic enough, they complain, it grows too well in too many places, it gets ripe too easily, it can easily be made into pleasant everyday wine as well as into some of the greatest red wines in the world.
- American drinkers under 30 could care less about the Curse of Sideways These drinkers were either teenagers or toddlers when the film came out in 2004, 13 years or half a lifetime ago.
“American drinkers under 30 could care less about the Curse of Sideways. These drinkers were either teenagers or toddlers when the film came out in 2004, 13 years or half a lifetime ago.”
http://palatepress.com/2017/01/wine/9-reasons-merlot-will-rule-the-world/
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