Merlot wine has the potential to become the most produced wine worldwide. It is becoming the more popular choice for dedicated wine drinkers, and growers all over the United States are choosing to grow Merlot grapes instead of the more popular Cabernet Sauvignon dues to its ease of growth and its high rate of production. The pros of Merlot far outweigh the cons and the effect is showing in the wine industry as this previously dying wine overtakes the competition to become the most popular wine in the world.
- After the movie Sideways came out in 2004, the rate of consumption patterns of Merlot decreased noticeably compared to other red wines
- On the East Coast, a growing wine production industry seems to be favoring Merlot over other types of red wine
- Practically speaking, Merlot is an excellent choice for wine growers, who appreciate the low maintenance nature of the crop
“According to the 2016 Wine Intelligence Report, when Millennials were asked which varietals they had consumed during the past six months, 53% said Merlot, 43% said Cabernet, 42% Pinot Noir, 36% Zinfandel.”
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