Americans are willing to pay a bit more for wines from New Zealand. New Zealand wine exported to the U.S. in recent years has jumped dramatically, and the country has even surpassed Australia’s wine profits in the States for the first time ever. The trend can be contributed to younger wine drinkers who are willing to pay more compared to Baby Boomers and other older generations. American wine drinkers also love the styles of wine that New Zealand is exporting, as the varieties tend to be fruitier and lighter among other qualities.
- New Zealand wines more popular in America than Australian wines.
- New Zealand shipments rose in last year while Australian shipments dropped.
- Drinkers in America becoming more picky about their quality of wine.
“For New Zealand, the growing demand is a welcome diversification for a country whose exports are dominated by dairy and meat products.”
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