Last year saw a hike in wine exports like the US has never seen before. Thanks to a budding market in Asian countries as well as a still growing recognition for American made wine have combined with a higher domestic consumption to put a bit of a strain on California’s wine makers and a bit of a price jump on American wine. Not long ago, wine from California was looked upon as low quality and lacking in art. This is a drastic change from 2011 where it is being elevated to something closer to a luxury item. After winning over some well-known wine lovers, Californian wine was given a chance to be ranked and compared to French wine, where it has since flourished.
A growing middle class in China is also a key player in this last year’s 123% demand from 2010. That is almost a quarter increase from the previous year. To the growing Asian market California wine is held as something of a gold standard and is sought after as a show of new found wealth. Picking some homegrown wine for those three bottle wine bags may be a little more expensive in years to come thanks to this striking increase in export demand, but many fans believe wine makers will keep a soft spot for loyal, local customers.